Smart Strategies = Positive ROI
Are you feeling overwhelmed by all of the choices to market your business? Not all business models require that every new and traditional strategy be in place to be successful. At Be Smart Marketing we like to evaluate your business, your customer and your goals before recommending and implementing a marketing plan with smart strategies that will truly result in a positive ROI.
Internet Marketing or to some known as digital marketing is here to stay and will only continue to grow in importance. Whether you need to get found online, broadcast information and deals to your customers, or develop or update a website, we can help. Click here to read more about web development, SEO, PPC, and email and mobile marketing.Read More
There is no escaping social media and the integral role it plays in developing a relationship with your customer. Developing a relationship is just the beginning, social media is used to provide information about your business or product, tips, videos, and deals. Social media is a great tool for learning more about your customer by starting a conversation, by asking questions, conducting surveys and polls. Okay, so you know how important social media is for your business. What is the strategy? We can help build and execute a content marketing strategy for your social media accounts including Facebook, Linkedin, Twitter, YouTube, Foursquare and more. Click here to read more.
Brand Management encompasses what I like to call “tried and true” marketing strategies or traditional marketing strategies. Marketing on the internet is not going away but having a plan that compliments your internet marketing strategies offline is key to success. Actually this is where all businesses should start when developing their marketing strategy. What is our brand? This includes the company name, logo, tagline, and messaging. Consider what the competition is doing, what are the customer’s needs and wants, and the scope of the market. Then develop a plan for lead generation (call and direct mail), advertising, trade shows, events, white papers, and collateral. Click here for more information on traditional marketing strategies.